Post by nadinenadine on Mar 10, 2024 4:00:27 GMT
Say it with an image: is there anything more powerful? Visual communication undoubtedly represents the strongest, most direct and effective form we have available, in traditional media and in the new ones born with the Digital Revolution . It is the images that give meaning to stories on Instagram , but also to a blog article , instantly telling something, bringing emotions to the surface, creating a bond, which can even be long-lasting, between brand and user. In a society like the current one where emotion is at the center of the way we approach life, the sensorial perception provided by what we see, and the mental associations evoked by images, represent a central element. These are factors that have necessarily influenced contemporary marketing , which constantly finds itself exploring new boundaries in image communication and advertising , between psychology and neuroscience . This is an area that is necessarily of great interest to brands and those involved in communication, as advertising is something that allows you to get noticed, generate attention and make the company take a leap forward. The online market is no exception.
How to use images in advertising: between marketing and psychology Psychology and advertising Psychology applied to advertising presents a field of study that is interdisciplinary, in which the work of multiple professionals is involved . Advertising psychology has within it a wide range of interests and variables, capable of predicting psychological trends in consumption. Its range of action is not limited Loan Phone Number List only to traditional media, i.e. magazines, newspapers, radio and TV, but also to digital media, such as online and social sites. Simply the relationship between psychology and advertising affects everything that surrounds us . It is applied to the display of products on the shelves of large-scale retail trade, to the choice of colors in articles and images of digital content, to the price of consumer goods, to the way an influencer communicates , to anything that is capable of capturing and engage our attention. It is not something abstract, its application is practical and concrete, it acts on people's desires, or rather, on particular desires and needs , at the same time impacting complex concepts such as motivation or selectivity .
The images in the advertising The strong impact of images is fully exploited in the various areas of advertising, representing an important and necessary support for the development of brand identity . Images help to narrow the distance between customer and company, giving visibility and stimulating conversions . They are a universal means of communication that regardless of the linguistic aspect : it is no coincidence that they are applied, by the same brand that is active on multiple international markets, in very different cultures. What makes the difference is the choice of the image itself, the colors and the shapes. Today we tend to talk more and more about Digital Visual Marketing , a context that has grown exponentially since infographics have been applied : visual elements that combine with textual elements, representing the perfect synthesis between images and words.
How to use images in advertising: between marketing and psychology Psychology and advertising Psychology applied to advertising presents a field of study that is interdisciplinary, in which the work of multiple professionals is involved . Advertising psychology has within it a wide range of interests and variables, capable of predicting psychological trends in consumption. Its range of action is not limited Loan Phone Number List only to traditional media, i.e. magazines, newspapers, radio and TV, but also to digital media, such as online and social sites. Simply the relationship between psychology and advertising affects everything that surrounds us . It is applied to the display of products on the shelves of large-scale retail trade, to the choice of colors in articles and images of digital content, to the price of consumer goods, to the way an influencer communicates , to anything that is capable of capturing and engage our attention. It is not something abstract, its application is practical and concrete, it acts on people's desires, or rather, on particular desires and needs , at the same time impacting complex concepts such as motivation or selectivity .
The images in the advertising The strong impact of images is fully exploited in the various areas of advertising, representing an important and necessary support for the development of brand identity . Images help to narrow the distance between customer and company, giving visibility and stimulating conversions . They are a universal means of communication that regardless of the linguistic aspect : it is no coincidence that they are applied, by the same brand that is active on multiple international markets, in very different cultures. What makes the difference is the choice of the image itself, the colors and the shapes. Today we tend to talk more and more about Digital Visual Marketing , a context that has grown exponentially since infographics have been applied : visual elements that combine with textual elements, representing the perfect synthesis between images and words.